| BRANDING |
Roots is a project for a stationery brand focused on its amazing paper quality. The brand needed to project luxury, exclusivity, elegance and hand-crafted value. By this need, the colors picked for the project were Prussian blue and medallion yellow to provide an elegant and distinctive contrast that suggests luxury and high quality.
The visual communication of the brand demanded the support of corporative prints completing its graphic language and consolidating the hand-crafted character and unique distinction of Roots. Inspired by the connection with nature and the origin of its materials, the prints show floral motives which create almost abstracts textures.
BRANDING | PRINTS DESIGN | LOGO | STATIONARY