I'm Rocío and I’m a graphic & print designer.
In my work process, design is the fundamental tool, essential in order to provide balance and consistency, while illustration emerges as the differentiating element that allows us to bring projects closer to the audience, and make them unique.
When I discovered that Medicine wasn't for me, I took up Fine Arts at the Polytechnic University of Valencia, and studied a Master in Graphic Design and Illustration afterwards. Since then, I've been working and learning everyday about the kind of thoughtful design I am passionate about.
My wide approach to projects brought me great experiences within different fields. I've had the chance to work in fashion, packaging, branding, marketing and illustration; I've taken part in designing world-wide sold products while continued to develop small projects for local brands.
After all these experiences, I'm working as a freelancer aiming to provide timelessness and cohesiveness while creating delicate, hand-crafted, fresh and meaningful designs.