Murcia's city council required a visually vibrant campaign to celebrate the much-anticipated Spring Festivities of the city. This campaign aimed to capture the fresh essence of this joyous season, while also promoting cultural richness and inviting locals and visitors alike to join in the festivities. 

The campaign's design drew inspiration from the symbolic motifs of Murcia's Bando de la Huerta, Entierro de la Sardina, and Batalla de las Flores. The blooming carnations, the fire torches and the traditional costumes represent the vibrant spirit that define these cherished festivities.

VISUAL DEVELOPMENT  |  CAMPAIGN  |  POSTER DESIGN