| VISUAL DEVELOMPENT |
Developed in Germinal & Brandon Love for EAPN, and conceptualized by the incredibly talented copywriter
Daniel Méndez, Pobre ('Poor') is a campaign with the aim of pointing out one of the most serious problems that plagues our society, poverty. The creation of the only political party that is willing to cease to exist.
A fictitious party as a cry to the whole society, which points out the lack of commitment and listening of political representatives. The visual development of Pobre needed to be impactful and sharp, supporting the powerful message of the campaign while avoiding superfluous ornaments.
VISUAL DEVELOPMENT | GRAPHIC DESIGN | CAMPAIGN | MERCHANDISING