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Oysho

PROJECT

SERVICES

Proposal for Oysho

Art direction

Strategy

Label design system

Oysho is redefining its identity as a leading brand in premium activewear, designed for women who seek performance, comfort, and style in every workout. With collections that blend cutting-edge technology and sustainable fabrics, Oysho empowers you to move freely. Driven by innovation and functional design, each piece is crafted to support movement without compromising on aesthetic appeal.

To further align with this new direction, strategically redesigning Oysho's labeling system is now a necessity. The goal with this proposal is to create a polished and technical look that reflects the brand’s focus on performance and innovation. This redesign will elevate the brand's image through sleek, modern label designs featuring clean typography, premium printing techniques such as embossing and die-cut, and high-performance materials that not only enhance functionality but also reinforce Oysho's premium activewear positioning.

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