Murcia Eterna
CLIENT
Ayuntamiento de Murcia
SERVICES
Campaign identity
Web design
Graphic development
Murcia's city council required a communication campaign to approach the city's tourism and cultural strategy. The main goal of the campaign was throwing light to the projects that the council proposes in order to recover some historical spots in the old town and its surroundings.
The project's aim was to broaden the target making the visuals appealing for a younger public, so using a fresh, approachable and versatile design system was key.
As part of the campaign, they needed several print applications, web design, roll-ups and digital screens.
Naming, conceptualization and copywriting by Daniel Méndez. Motion by Antonio Sánchez. Web programming by Carlos García - Kodo. Project developed in Germinal & Brandon Love.
