Gud Climbing
CLIENT
Gud Climbing, Indoor climbing center
SERVICES
Brand identity
Art direction
Social media
Gud Climbing is a new climbing gym opening in Murcia, whose mission is to bring climbing closer to the general public, making it a fun and enjoyable experience for people of all ages and skill levels. It aims to become a gathering place for a community of people who come not necessarily to train, but to learn, enjoy, and share experiences.
The brand identity for Gud Climbing is born from a geometrically constructed symbol with organic details — minimalist yet iconic and impactful. The letters that form "GUD" transform into climbing holds, the grips you rely on to reach not success or excellence, but enjoyment. For this exciting project, an entire brand universe was developed, including web design and signage. Creative direction and art direction were also carried out for communication across both physical and digital channels.
Photography by Juan de la Cruz
Architecture by Moho Arquitects + Cartonlab










