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Crush

 | BRANDING & PACKAGING DESIGN |

Crush was born as a young and fresh wine, contemporary but timeless. As a newborn winery, Leo&Niné Wines needs to jump on the market supported by a delicate and elegant image that  resonates with the young but sophisticated audience they aim to attract.

By this need, and based on the phrase  'I have a crush on this wine', the path of sensations is explored taking emotion as the focus, and using a visual simile to the shiver that runs through our body when we see something or someone that magnetically attracts us. 

 BRANDING  | ART DIRECTION  |  PACKAGING DESIGN  |  PRODUCT PHOTOGRAPHY

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