| BRANDING & PACKAGING DESIGN |
Crush was born as a young and fresh wine, contemporary but timeless. As a newborn winery, Leo&Niné Wines needs to jump on the market supported by a delicate and elegant image that resonates with the young but sophisticated audience they aim to attract.
By this need, and based on the phrase 'I have a crush on this wine', the path of sensations is explored taking emotion as the focus, and using a visual simile to the shiver that runs through our body when we see something or someone that magnetically attracts us.
BRANDING | ART DIRECTION | PACKAGING DESIGN | PRODUCT PHOTOGRAPHY