Crush
| BRANDING & PACKAGING DESIGN |
Crush was born as a young and fresh wine, contemporary but timeless. An unpretentious rosé that exceeds expectations, offering a refreshing and light flavor accompanied by a unique pale rose gold tone that captivates at first glance. As a newborn winery, Leo&Niné Wines needs to jump on the market supported by a delicate image that reflects the elegant character of their new rosé and that resonates with the young but sophisticated audience they aim to attract.
By this need, and based on the phrase 'I have a crush on this wine', the path of sensations is explored taking emotion as the focus, and using a visual simile to the shiver that runs through our body when we see something or someone that magnetically attracts us. This quiet chill is visually translated as a undulation, soft but notable that alters the stillness and sobriety of the straight lines that make up the body of the typography.
BRANDING | ART DIRECTION | PACKAGING DESIGN | PHOTOGRAPHY




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