Graphic development Merchandising
Pobre ('Poor') is a campaign with the aim of pointing out one of the most serious problems that plagues our society, poverty. The creation a fictitious party as a cry to the whole society, which points out the lack of commitment and listening of political representatives.
The visual identity of Pobre needed to be impactful and sharp, supporting the powerful message of the campaign while avoiding superfluous ornaments. This development required a wide range of digital and physical applications, from merch to billboards, social media graphics and a full dossier.
Naming, conceptualization and copywriting by Daniel Méndez.
Project developed in Germinal & Brandon Love.