An Ode to Quietude
PROJECT
TASKS
Proposal for
The Villã Concept
Art direction
Campaign
Social media
The Villã Concept, a slow fashion brand based in Spain, curates timeless garments that aim to build a lasting wardrobe. As a response to the frenzy of the Pre-Fall season, when the fashion world becomes overwhelmed with noise, fleeting trends, and constant motion, this campaign emerges as a counterpoint —an invitation to pause and embrace a more organic flow.
An Ode to Quietude celebrates the power of intentional calm. Here, stillness is not a form of immobility, but a serene state that allows us to fully appreciate the present while guiding us toward a more balanced and fulfilling existence. This campaign proposal is presented through thoughtfully designed pieces, elevated visuals, and focused art direction, with engaging content tailored for social media.
