Nanana is a creative studio specializing in jingles, soundtracks, and sound design. It was founded by musician Salvador Martínez-Artero as a proposal to offer custom composition services aimed at creating musical identities with soul. Nanana’s music productions bring a key approach to emotional connection with the end audience. These compositions provide brands with a powerful tool for identity and authenticity, helping them not only stay in their customers’ memory but also build stronger emotional bonds.

The goal of this branding project is to communicate the value of a handcrafted, custom-made product through a memorable and human-centered approach — all conveyed with a modern and visually engaging identity. So, how do we express this visually? By designing a fluid, one-of-a-kind, hand-drawn logo that doesn’t rely on any existing typeface. Instead, it captures the essence of authenticity and creativity, connecting naturally with a contemporary audience.