Mad Specialty


Mad Specialty is born as a blog about specialty coffee and the places to find it in Spain big cities. This platform allows specialty coffee lovers to discover hidden places all around the country. The brand needed to project elegance and a little bit of mystery. By this need, the colors picked are Creamy Off-White and Deep Mocha.

This combination also builds a bridge between the brand to the product it features. The typographic selection brings great contrast between the classic attractive of the serif and the modern fresh touch of a geometric sans, while the 'A' winks at the liquid nature of the brand's focus of attention, breaking the straight lines with a soft wave.


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